Build Audience Trust Through Video Marketing for Public Administration
Illustrate the impact of public initiatives, educate community members, and build public trust through video.
best rated by our customers
Get Closer to Your Audience With Video
Show the people behind your public administration
Portraits of elected representatives, words from experts, interviews with public officials… engaging video stories showcase the impact of public administration and help you better connect with your community.
Share your latest stories
Flashbacks, news coverage, event promotion... keep the general public up to date with your administration's news and highlights.
Make administrative procedures easier
Tutorials, demos, useful tips... Simplify administrative procedures and empower users with clear video guides.
Our Public Administration and Local Authorities Clients Make Videos Their Audiences Love
Why leading enterprises trust us.
Speed up your video creation... without becoming a video editor.
Save days of work with PlayPlay features: one-click video format change (square, landscape, vertical), automatic AI subtitles, instant AI translation, AI Video Assistant... and a collection of 300+ motion design templates your teams can customize.
Stay on top of social media.
Automatic subtitles, dynamic elements, vertical format and stories... Craft engaging videos effortlessly with tools built for social success.
Create videos as a team.
Easily share your footage via a QR code. Optimize revisions and centralize feedback with comments. Preserve confidentiality by password-protecting your videos, and manage team member roles and permissions with a single click.
On-brand videos, always.
PlayPlay automatically integrates your graphic elements - logo, colors, fonts, icons, transitions… - into all your videos, for communications unique to your public administration.
Dedicated support for public administration
Customized workshops, customer support, webinars...: our healthcare video experts will support you at every stage of your video communication strategy.
Protecting your data.
Advanced encryption, data minimization, access controls... We guarantee the protection of your content throughout the video creation process.
What our customers say about PlayPlay
It is so easy to edit on PlayPlay, it's almost comical. People are amazed that I can turn around a video in 10 minutes.
Steve Jamieson
Associate Manager of Field Communications @ Novo Nordisk
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PlayPlay helps us create high-quality videos while keeping up with the fast pace of social media.
Tania Rahman
Social Media Director @ Fast Company
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It was often difficult… outsourcing video production makes the process more lengthy and not all creative decisions were under our control. With PlayPlay, we are much more intentional about planning and creating new visual content.
Aimée Knight
Public Relations Officer @ Heifer
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I love how fast it is to create videos with PlayPlay. Before, it would take weeks from the creative brief to the delivery of the video by the agency. Now it’s just a matter of hours and the videos look just as good!
Kirsten Humphrey
Digital Marketing Director @ Heineken UK
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With its AI features and templates, PlayPlay allows me to quickly create simple, dynamic videos without having to use complicated software. It’s helped me increase my content output, as well as reach and engagement on Reels.
Nate Goold
Social Media and Online Reputation Manager @ The University of Kansas Health System
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Since PlayPlay, we've increased video views on our social media platforms by over 165% quarter over quarter.
Sarah Hirsch
Brand & Marketing Strategist @ Gundersen Health System
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PlayPlay allows me to create videos in a more efficient way. The corporate templates save me a lot of time, and the AI voice-over is one of my favorites!
Nicolas Ospina Ramirez
Senior Communications Director @ Schneider Electric
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80% of our social media content is now made with PlayPlay.
Alexis Bernard
Head of Social Media @ Crédit Agricole
Build Public Engagement with Impactful Videos.
News coverage, community spotlights, interviews… Create your first public administration video in minutes with PlayPlay. No video editing experience needed.
Book a demoFrequently Asked Questions
Have questions? We’re here to help.
Why should public administration and collectivities create videos?
Videos offer dynamic and engaging ways to convey complex information, build trust, showcase success stories, and solicit feedback from citizens. By leveraging video content, public administration can effectively communicate policies, initiatives, and services, empowering citizens to make informed decisions and participate actively in civic affairs. Furthermore, videos have the potential to reach diverse demographics across various online platforms, promoting a more inclusive and transparent governance process.. Create videos in minutes with PlayPlay, thanks to video creation powered by AI, but also to +300 pre-made video templates, stock media, integrated branding and more.
What types of videos can you create for the public administration sector?
For the public administration sector, various types of videos can be created:
- Interview with Public Figures: Share updates and decisions directly from leaders.
- Advice for Residents (Safety, Health): Offer guidance on health and safety precautions.
- Event Teaser: Highlight upcoming cultural, sports, and public meetings.
- Magazine Teaser: Promote the latest edition of local magazines or newsletters.
- Waste Management: Educate on proper waste sorting and disposal methods.
- Quiz: Engage the community with fun quizzes.
- Tutorial (Administration & Process): Guide citizens through administrative processes.
- Practical Information: Share updates on openings, closures, and essential news.
- Budget Presentation: Explain budget plans and financial allocations.
- Tourism Video: Showcase local attractions to boost tourism.
What are the best practices to create an engaging video?
Here are some best practices for creating an engaging video for the public sector:
- Define a unique message, clearly explained: To ensure that your audience understands your message, follow the "one video = one key message" rule. Always start your video with a tagline reflecting the main message. Adapt the tone, style and content of your video to suit your target audience. Include subtitles in your videos to ensure accessibility.
- Respect video best practices: Use smooth transitions between sequences to keep a dynamic rhythm and avoid downtime. Add infographics and motion design animations to reinforce the impact of your message while maintaining the audience's attention.
- Include testimonials: To make your content more authentic, highlight the people behind the administration, sharing anecdotes and experiences that will appeal to your audience. Use concrete stories or testimonials to make your message more personal and compelling.
- End with a clear call to action: At the end of your video, give viewers an action to take. Whether it's to register for an event, contact a specific service or share the video with others, make sure the call to action is clear and easy to follow.